D. Bibliography
Schudson, Michael. Advertising: The Uneasy Persuasion. Basic Books: New
York, 1984
Tipper, Harry et al. Advertising, Its Principles and Practice. Garland, New
York, 1986
D. Bibliography
Schudson, Michael. Advertising: The Uneasy Persuasion. Basic Books: New
York, 1984
Tipper, Harry et al. Advertising, Its Principles and Practice. Garland, New
York, 1986