B5. "The Poem" B5. "The Poem" Like the previous ad, this focuses on presenting an aristocratic situaion in which the toothbrush is an important presence. The use of the flowery-sounding poem, coupled with the romantic male figure wearing a sword at his side, gives the product an elevated status; the product assumes the appearance of a stately and royal luxury.

B5. "The Poem" B5. "The Poem" Like the previous ad, this focuses on presenting an aristocratic situaion in which the toothbrush is an important presence. The use of the flowery-sounding poem, coupled with the romantic male figure wearing a sword at his side, gives the product an elevated status; the product assumes the appearance of a stately and royal luxury.