A4. "Next to a good dentist..." A4. "Next to a good dentist..." This image, coupled with the text, defends the dentist merely by including the word "friend." The dentist is now a friendly, smiling face (with a smiling patient, I might add) as opposed to a vicious toothpuller. Since a toothbrush is a relatively harmless and totally painless apparatus, putting it in second place behind the dentist shows how trustworthy these professionals can be.

A4. "Next to a good dentist..." A4. "Next to a good dentist..." This image, coupled with the text, defends the dentist merely by including the word "friend." The dentist is now a friendly, smiling face (with a smiling patient, I might add) as opposed to a vicious toothpuller. Since a toothbrush is a relatively harmless and totally painless apparatus, putting it in second place behind the dentist shows how trustworthy these professionals can be.